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Undertone Networks Continues Growth;
Appoints Veronica Mathieson Vice President Of Marketing Company strengthens focus on increasing brand awareness and market share New York, NY – August 7, 2006 – Undertone Networks, a premier online advertising network comprised of today's top media properties, announced today the appointment of Veronica Mathieson to the position of vice president of marketing. In this new position, Ms. Mathieson will be responsible for Undertone’s marketing operations, communications, and public relations efforts, including shaping the company’s brand in the marketplace. “Veronica has extensive knowledge and background in high tech and business-to-business marketing and we are excited to have such a seasoned executive join the team,” said Michael Cassidy, Undertone’s president and CEO. “She has the skill and insight to help us strategically build our brand, bring new services to market, and guide the company’s overall market strategy.” "I have had the opportunity to work with some of the world’s best and most successful companies and I recognized in Undertone the vision, quality and energy that make a great organization," said Ms. Mathieson. “I look forward to working with this innovative team to build a superior marketing organization that translates into business results for Undertone." Ms. Mathieson has more than 15 years of experience in the marketing communications and public relations fields developing, managing, and executing strategic programs. Most recently, Ms. Mathieson served as vice president, communications and channel marketing at Corente, Inc. where she managed the development and implementation of the company’s marketing initiatives. Previously, Ms. Mathieson served as manager, marketing communications and public relations for Motorola’s Multi-Service Networks Division which was spun out creating Vanguard Managed Solutions. In that role, she developed and managed the global execution of the Vanguard Managed Solutions’ award-winning branding and marketing communications strategy. Over the years, she has managed partner marketing relationships with leading technology companies including Microsoft, IBM, Intel, Cisco, AT&T, and Lucent. Ms. Mathieson has also held senior-level marketing positions at UniPress Software, Magic Solutions, Inc., and Seagate Software, Inc. Ms. Mathieson holds a bachelor’s degree in business administration and marketing from Georgian Court University. About Intercept Interactive |
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Media Contact
Darsen Campbell Manager, Marketing Communications (212) 685-8000 x171 |
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