Intercept Interactive Selects ZEDO as Third-Party Ad Server
New York – January 5, 2004 – Intercept Interactive, a full-service interactive advertising and marketing
services firm, announced today that it renewed its contract with the Internet ad serving company ZEDO. Under
the agreement, ZEDO will continue to act as Intercept's third-party ad server and outsourced
technology partner.
"We look forward to continuing our partnership with ZEDO," said Eric Franchi, Intercept's Vice President
of Sales. "At Intercept, we're committed to bringing to market new solutions that help our clients
effectively communicate their messages. As a result, we are continually enhancing our product suite to meet
the changing needs of our clients. ZEDO's scalability, precise targeting and delivery capabilities coincide
with our business strategy and make ZEDO the logical choice."
"We have enjoyed a long-term relationship with Intercept and we are eager to meet their needs as they
continue to grow," said Roy de Souza, ZEDO's Co-Founder and Chief Executive Officer. "Intercept's diverse
advertiser base and rapid growth rate allow us provide the full gamut of our ad serving and technological
services."
About Intercept Interactive
Intercept Interactive is a nationally recognized interactive advertising and marketing services firm that
that provides customized online solutions for its clients. Founded in 2001, Intercept offers full-service
interactive marketing capabilities, including media planning, media buying, strategy, search engine management,
and creative development along with campaign reporting, optimization and analysis.
About ZEDO
ZEDO is an Internet ad serving company that has been offering a variety of products and services to top
websites, advertisers and networks since 1999. ZEDO's Third Generation Ad Serving technology is designed
to help websites, advertisers and networks lower their operating costs and increase their revenue. Currently,
the technology serves over 6 billion ads per month for hundreds of sites and leads the industry in
scalability, ease of use and features. ZEDO is headquartered in San Francisco, Calif. and has offices in
London and Mumbai. For more information, please visit ZEDO's website at www.zedo.com.
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