Intercept Interactive Appoints Eric Bingham as Chief Operating Officer
New Leadership to Help Take the Company to the Next Level
New York – August 15, 2005 – Intercept Interactive, a full-service interactive advertising and marketing
services firm, today announced the appointment of Eric Bingham to the position of Chief Operating Officer.
Mr. Bingham will be responsible for the company's overall financial and operational management.
"Eric will provide the guidance and insight needed to ensure that we continue to operate efficiently and
create new opportunities for our advertisers and publishers," said Michael Cassidy, President and Chief
Executive Officer of Intercept Interactive. "I am confident he will strengthen our team and play a pivotal
role in taking Intercept to the next level."
"Intercept is strategically positioned in the marketplace with a comprehensive product offering and
experienced team," said Mr. Bingham. "I'm excited about joining Intercept and contributing to the company's
growth."
Mr. Bingham has extensive experience in the Internet arena focusing on revenue growth and business
operations. Most recently, Mr. Bingham served as COO and CFO at Overpeer, Inc., a peer-to-peer anti-piracy,
content distribution and marketing services firm. Prior to joining Overpeer, Mr. Bingham was a co-founder
and corporate officer at About.com. As Senior Vice President of Business Operations, he helped guide the
company from start-up in 1996 through its 1999 initial public offering and acquisition in 2001 by Primedia.
Mr. Bingham was also responsible for the development of Sprinks, the company's pay-for-performance advertising
service, which was sold to Google Inc. in 2003.
Mr. Bingham has also held business development and operations positions at Home Box Office and News
Corporation's Internet division. Mr. Bingham is a graduate of Allegheny College and holds an M.B.A. from Boston
University. In addition, he is a former naval aviator and United States Marine Corps veteran.
About Intercept Interactive
Intercept Interactive is a nationally recognized interactive advertising and marketing services firm that
that provides customized online solutions for its clients. Founded in 2001, Intercept offers full-service
interactive marketing capabilities, including media planning, media buying, strategy, search engine management,
and creative development along with campaign reporting, optimization and analysis.
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