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Intercept Interactive Partners with New York Blood Center
to Help Address
Local Blood Emergency New York – August 31, 2005 – Intercept Interactive, a full-service recognized interactive advertising and marketing services firm, announced today the successful completion of its first company-sponsored blood drive at its New York headquarters. Intercept collected more than 100 units of blood and helped address a critical need for blood in the New York and New Jersey area. "With the success of Intercept's previous charitable activities we thought it would be great to hold a blood drive at our office," stated Michael Cassidy, Intercept's Founder and Chief Executive Officer. "Our employees really came through - it was very exciting to be able to make such an impact on so many lives in the community." The New York and New Jersey community needs 2,000 volunteer donations each day to ensure adequate blood products are available for patients in need. During the summer months and holiday periods the need for blood, given elective surgeries, vacation and other factors, is higher than normal, while recruiting donors is particularly difficult. "The New York Blood Center would like to thank Intercept for hosting the blood drive. It couldn't have come at a better time," stated Brandon Osorio, Director of Blood Drives for the New York Blood Center. "Blood donations lag 25 percent behind what is required to adequately serve patients in close to 200 New York and New Jersey hospitals. Thanks to Intercept's efforts, we can help more than 300 people in the community." Intercept's blood drive was organized by the company's Interactive Community Action Program. The Interactive Community Action Program is an employee-driven committee that supports employee volunteer efforts, collections and various charitable drives within the company. Through the program, Intercept and its employees are giving back to the communities they serve and coming together to support vital community services. About Intercept Interactive Intercept Interactive is a nationally recognized interactive advertising and marketing services firm that that provides customized online solutions for its clients. Founded in 2001, Intercept offers full-service interactive marketing capabilities, including media planning, media buying, strategy, search engine management, and creative development along with campaign reporting, optimization and analysis. About New York Blood Center New York Blood Center (NYBC), one of the nation's largest non-profit, community-based blood centers, has been providing blood, transfusion products and services to patients in New York and New Jersey hospitals since 1964. NYBC is also home to the Lindsley F. Kimball Research Institute, the National Cord Blood Program and the Milstein National Cord Blood Center, the world's first and largest public cord blood bank. NYBC provides medical services and programs (Clinical, Transfusion and Hemophilia Services) through its medical professionals and transfusion medicine physicians. For more information, please visit www.nybloodcenter.org. < Back to Articles |
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Media Contact
Darsen Campbell Manager, Marketing Communications (212) 685-8000 x171 |
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