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Intercept Interactive Participates in New York Cares Day to Benefit
New York City Public Schools New York – October 24, 2005 – Intercept Interactive, a full-service recognized interactive advertising and marketing services firm, volunteered for the second consecutive year at New York Cares Day on October 22. New York Cares Day is an annual event organized by New York Cares, a community volunteer organization, which benefits New York City public schools. Intercept employees painted an underwater-themed mural at PS 185 in Manhattan. "New York Cares Day is important to our employees," stated Michael Cassidy, President and CEO of Intercept Interactive. "It's a great opportunity for us to come together as a team and support this important event." On New York Cares Day nearly 8,000 volunteers helped paint a brighter future for New York City students at 110 public schools throughout the five boroughs. In just one day, more than 350 murals were painted; new line games were added to dozens of playgrounds; more than 50 libraries were organized; and hundreds of flowers were planted at New York City public schools. These efforts provided over $1,000,000 in value to city schools, while raising critical funds to support New York Cares. Intercept's involvement with New York Cares Day was organized by the company's Interactive Community Action Program. The Interactive Community Action Program is an employee-driven committee that helps plan, coordinate and execute the company's philanthropic activities. Through the program, Intercept is giving back to the communities it serves and coming together as a company to support vital community initiatives. About Intercept Interactive Intercept Interactive is a nationally recognized interactive advertising and marketing services firm that that provides customized online solutions for its clients. Founded in 2001, Intercept offers full-service interactive marketing capabilities, including media planning, media buying, strategy, search engine management, and creative development along with campaign reporting, optimization and analysis. About New York Cares New York Cares is a community organization dedicated to helping meet critical community needs by mobilizing volunteers in New York. In 1987, a group of friends was eager to tackle the social challenges of New York City. Like many other caring New Yorkers with demanding work schedules, they searched in vain for an organization offering flexible, hands-on volunteer opportunities. Finding none, they decided to form a new organization, with a new and unique approach: New York Cares. This approach involves offering professional-quality volunteer organizing to a wide range of social service agencies, schools, and environmental groups. As one of the most rapidly growing volunteer organizations in New York City, New York Cares now has a full-time staff of 40 and a corps of over 20,000 volunteers. For more information, please visit www.nycares.org. < Back to Articles |
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Media Contact
Darsen Campbell Manager, Marketing Communications (212) 685-8000 x171 |
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