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Intercept Interactive Privacy Policy
Updated June 2008
Intercept Interactive is committed to protecting the privacy of online consumers. This notice explains our online technology and information-collection practices.
Privacy Compliance
Intercept Interactive does not collect any personally identifiable information (PII) from users. Intercept Interactive has worked with our third-party ad-serving technology provider, ZEDO, Inc., to ensure that we adhere to the privacy guidelines created by the Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI). ZEDO, Inc does not collect any PII on users, and it uses cookies in the ad-delivery process only. For more information about ZEDO's privacy policy, please refer to: http://www.zedo.com/company/privacy.htm.
Information Collection
Intercept Interactive collects anonymous information through the use of cookies and pixel tags, which are industry standard technologies, used by many major web sites. No personally identifiable information is collected or used in this process.
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Cookies
A cookie is a small data file that is sent to your browser, which may then be stored on your hard drive. When a user views an Intercept Interactive online advertisement, he or she is assigned a number, known as a cookie, that is unique but that does not identify the user personally. The cookie is recorded and stored on the user's computer in the Web browser's cookie file. |
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Pixel Tags
To make certain that ads served by Intercept Interactive are targeted correctly, partner websites in the network place Intercept Interactive pixel tags on their sites. These tags are not personally identifiable nor do they collect personal information. They are used to match visitor browsing behavior to a segment profile designated for targeting ads to visitors. |
When you are on one of our customers websites (includes advertisers and Web site owners), the website, using cookies (see below), collects certain non-personal information from you, including but not limited to your browser type (for example, Internet Explorer or Mozilla) and your operating system (for example, Windows or Macintosh). In addition, Intercept Interactive collects information about your browsing behavior, such as the date and time you visit the websites, the content areas or pages of the websites that you visit (for example, ''auto section'' or ''entertainment section''), ads clicked on, and other click-stream data, none of which will include personal information about you.
Usage of Data
Intercept Interactive uses the anonymous information it collects to customize the advertisements that consumers see on participating web sites and to analyze if the advertising resulted in a desired action such as sales. This is sometimes referred to as Online Preference Marketing (“OPM”) or Behavioral Targeting. In order to serve visitors appropriate ads, Intercept Interactive will temporarily assemble non-personal, behavioral and technical information to create very large audience segments. These segments represent data that has been aggregated into large anonymous groupings.
An example of this usage is listed below:
A consumer visits automotive content sites in the network of Intercept Interactive partner sites and a cookie is stored on their computer. This data allows Intercept Interactive to place the consumer into the “car buyer” segment. This segmentation is anonymous and does not include any PII information about the consumer. The segment data would then be utilized to show an advertisement for a new car offer, for example, to the same consumer when he or she visits another website in the Intercept Interactive network. Segment assignments may change over time as new web surfing data is collected and utilized.
Intercept Interactive ad server stores all anonymous data (non PII) in user cookies and not on any servers. These cookies have a lifetime of 1 year and can be blocked or deleted by users using the Opt Out methods described in this policy.
Disclosure of Information
Intercept Interactive does not provide any personal information to
marketers when you interact with or view a targeted ad. The user information that we collect to create segments and profile information for our service is not shared with any third party. At the same time, our advertiser customers cannot correlate or merge any network segment information with information that they may collect, process, or store in connection with their site, including personal information except in compliance with the applicable Self-Regulatory NAI Principles, and such customer's privacy policy. PII may be utilized by advertiser customers at a later time, as part of their customer relationship management (CRM) programs, for example.
Opting Out
Intercept Interactive belongs to and conforms to the standards and principles of the Network Advertising Initiative, which enables consumers to opt out of having their behavior tracked by our technology.
If you want your browser not to store the anonymous information we collect, a simple procedure allows you to deny this feature. In order to opt out of cookies, you can manually delete your cookies by following the instructions contained in the "help" section of your browser. You can also visit our technology provider’s website: http://www.zedo.com/company/optout.htm.
There are two ways you can stop cookies from being stored on your computer, and therefore, stop Intercept Interactive from storing and using this anonymous information:
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Block all cookies (from Intercept Interactive and all other parties and vendors that utilize cookies) by globally or selectively disabling cookie use in the browser configuration; or |
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Opt out of the Intercept Interactive cookie (zedo.com cookie) to block Intercept Interactive cookies. You may click here to opt-out of data collection and targeting cookies from ZEDO.com which is the technology platform used by Intercept Interactive. |
Alternatively, you may visit the NAI website by clicking here to opt-out of data collection and targeting cookies from Intercept Interactive. The NAI Opt-out Tool is cookie-based. In order for the Tool to work on your computer, your browser must be set to accept third party cookies. If you buy a new computer, change web browsers or delete this cookie, you will need to perform the opt-out task again.
Changes to This Privacy Policy
Intercept Interactive reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to our Privacy Policy, we will post those changes to this Privacy Policy, notify you here, or by means of notice on our home page, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.
Contacting Intercept Interactive
If you have any questions about this privacy statement, the practices of this website or your dealings with this website, please contact us at privacy@interceptinteractive.com. |
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