Eric Franchi is the Senior Vice President of Business Development for Undertone Networks. In this role, Eric oversees the company's business development initiatives, which include forging strategic relationships and developing new revenue generation programs, while working closely with the executive team on critical endeavors.

Since joining the company in 2001, Eric has held various executive-level positions. As Senior Vice President of Media from 2007 to 2008, Eric was responsible for the company's publisher relations and partner development efforts. Previously, as Senior Vice President of Sales from 2005 to 2007, Eric initiated Undertone's rapid North American sales team expansion.

Eric began his interactive career at About.com as a sales executive and successfully managed key agency relationships in New York City. He earned a Bachelor of Science degree in marketing from the Pennsylvania State University.