Intercept - Marketing and Media Services

Our core competency lies in our ability to understand our clients' objectives and apply the appropriate marketing mix to achieve success. Below is an overview of our process, which we adapt to each client and campaign.

Client Input	Brand and Category Research	Plan and Evaluate	Execution and Maintenance

Objectives Parameters Historical Data Brand and Category Information	Demographic Research Psychographic Research Competitive Research	Consideration Set Marketplace Outreach-RFP Negotiations Website Evaluation and Selection	Client Approval Securing Media Creative Trafficking and Delivery Tracking and Reporting Evaluation and Optimization

Client Input

First, we clearly define your online media goals and objectives. To do this, we identify the primary and secondary objectives of the campaign, benchmarks for success, targets, timing and budget considerations. We also review any historical data from previous marketing efforts, review any other campaigns you're currently running and take inventory of your brand requirements.

Brand and Category Research

We use industry-standard research tools to supplement the empirical and historical data we have acquired over the years. This information provides guidance and hypothesis validation. We also rely on our team's wealth of industry experience in the planning process.

Demographic Research
We review monthly website demographic statistics according to the reach and composition of the target audience. From this, we identify the target audience's online media usage and consumption.
Psychographic Research
We examine psychographic research to gain a deeper understanding of online habits, according to the target audience's lifestyle, interests and online and offline shopping preferences.
Competitive Research
We evaluate competitive spending, website placement and creative research to understand the brand's competitive landscape.

Plan and Evaluate

Once we have identified the most qualified and relevant websites according to the objectives of the campaign, we contact the media properties. We communicate the objectives, target audience, goals and metrics of success to selected websites and outline a target budget and timeline for proposals.

As a leading media buyer, we have relationships with hundreds of top media properties. We leverage these relationships and negotiate the best possible value according to the client's goals, campaign parameters and website opportunities.

Execution and Maintenance

Upon plan approval, we begin to secure the proposed media programs and collect the ad specifications from the selected media properties. Once the campaign is launched, Intercept monitors performance daily to verify that all placements are live and delivering the proper ads. We deliver tracking reports and review them each week with our clients. We evaluate metrics according to the outlined benchmarks and goals, and we identify placements to ensure optimal media performance.