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 Background
firstSTREET, formerly TechnoScount Inc., provides the latest innovative technology products to millions of people around the world. firstSTREET's relationships with today's most innovative manufacturers enable the company to offer the newest products to consumers before they are available in stores. From radar detectors and lamps, to cameras and vacuums, firstSTREET has emerged as a leading online and offline direct marketer through the use of its catalog, magazine and newspaper ads, and website. firstSTREET partnered with Intercept to plan and execute its online advertising strategy. Objectives
The primary objective of the campaign was to increase website-generated revenue by increasing traffic to the firstSTREET website. Ultimately, the company wanted its Web division to become the most profitable sector of the company. Strategy
Intercept leveraged firstSTREET's offline marketing model to create cross-platform opportunities that reached the company's core targets: online shoppers, early adopters of new technology, and tech-savvy individuals. To do this, Intercept placed advertorial themed advertisements on leading news, business and tech websites. These high profile placements generated a significant volume of traffic to firstSTREET's website resulting in maximum exposure. In addition, Intercept utilized large creative units such as pop-unders to help inspire impulse purchases. Results
FirstSTREET's website recorded more than 100,000 new unique users during the campaign and conversion rates increased by 40 percent resulting in year-over-year revenue growth. The success of the online marketing program enabled firstSTREET to enjoy significant print cost savings through reduced catalog circulation. Feedback
"Intercept has done an incredible job in helping firstSTREET grow its Internet business and revenues. I have rarely, if ever, encountered another company as courteous and professional as Intercept. I truly admire the level of service, and more importantly, the results they provide. Though I know they have larger clients, they have always made firstSTREET feel like we are their main focus." Buck Robinson, Director of Electronic Retailing firstSTREET < Back to Case Studies |
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